Real Estate Staging Association Mastermind Summit

Realtor Home Staging Testimonial

Home staging helped sell this two bedroom home at 260 Park Avenue South in NYC. Stylish Stagers, Inc.'s Owner, Tori Toth, talks with the listing agent to find out his thoughts about using a home stager when preparing a home for the market.

Real Estate Expert Andrew Dwyer and Home Staging Expert Tori Toth talk about the three key factors that go into every real estate transaction, and it takes more than luck to get a home sold quickly. Dwyer works at Elliman on 17th Street in NYC contact him at adwyer@elliman.com for your next real estate transaction. For more information about this listing or home staging go to www.stylishstagers.com Have a question you'd like us to answer email us at tori@stylishstagers.com we'll be sure to help you with your real estate and home staging needs.

Destaging Your Staged Home

Destaging a Home Staging in NYC. http://www.stylishstagers.com This home at 260 Park Avenue was vacant prior to being placed on the market, so the Realtor decided to stage the space. Once the offer was accepted the Realtor scheduled the destaging of the space. Stylish Stagers, Inc. arranged the destaging and came in to remove the accessories and wait for the furniture pick-up. Before destaging make sure to have your closing scheduled because in this market many deals fall through and you wouldn't want to destage the space, if the deal doesn't close. Tori Toth is the owner of Stylish Stagers, Inc., please contact her with all your staging questions. Be sure to leave a comment below if you liked this video.

Three Phases to Home Staging

There are three phases to home staging. www.stylishstagers.com Tori Toth, Owner of Stylish Stagers, Inc. shares with you the three phases of home staging. The first phase is using what you have, the second phase is adding recommended purchases to your home and the third phase is to make repairs and cosmetic updates. See first hand the way these three home staging phases has helped transform seller's homes. For more information on home staging contact Tori Toth at tori@stylishstagers.com.

Home Staging: 3 Keys to Selling Your Home

There are three keys to selling your home. www.stylishstagers.com Tori Toth, Owner of Stylish Stagers, Inc. shares with you the three keys to selling your home. 

Step One - Prepare the Home on the Inside (Home Staging)
Every home seller is aware of the need to spruce up their home (product) so that it sells, but most are not aware of exactly HOW to do this. In fact, according to the National Association of Realtors, the average staging investment is between 1 and 3 percent of the home's asking price, which generates a return of 8 to 10 percent. Home sellers know they need to spend; they just need professional guidance on what to spend on in order to have the greatest return on investment.

After living in a home for more than 2 years, it is almost impossible to "objectively" view the space from a buyer's perspective and thus spend your staging budget wisely. The elements of the home that may have annoyed us originally, we no longer notice. Our homes are like our children: we are filled with sentiment about them, so that objectively altering them to fit a buyer's perspective becomes nearly impossible.

So what does a home seller do to view the home objectively and get the most from their staging budget? Hire a professional home stager who is an expert at marketing the inside of a home, so that buyers emotionally respond to each space. Buyers Need to FEEL HOME in Your Home before Making an Offer...Successful staging is the art of using marketing and decorating techniques to create an environment that buyers can aspire to: "If I buy this house, I can live like this." 

Step Two -- Get the Word Out (Marketing Campaign)
Did you know that according to the National Association of Realtors over 80% of homebuyers are ONLINE looking at photos of the homes FIRST, before they decide to drive by and visit? Make those photos count by doing these simple photo-taking strategies:
1. Turn on ALL the lights -- People want light and bright!
2. Take TONS of photos- Review the photos on your computer to choose the best grouping considering that MORE is better
3. Take OFF the Flash -- Try the photos with and without the flash for better lighting choices
4. Review the Shot - View the Room through the digital viewer for imperfections that are missed to the naked eye (ie. sheets sticking out, dirty window glare, etc.)
5. Take all ANGLES
Your real estate agent is adept at listing your home in all the venues that homebuyers are looking at in your area. Remember to think like a homebuyer and go online to review your listing. Does it visually have appeal and stand out among similar priced homes in your area? If not, go back to Step One and Two to either increase the home's attraction or consider lowering Step Three.

Step Three - Price the Home Right the First Time
Your real estate agent is an expert on the marketplace and at reading and understanding comparables.

Statistically, a home that "sits" loses its new listing buzz and ends up settling for a lower price down the road. In fact, according to a National Association of Realtors survey, the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1 percent more than the list price; 4 to 12 weeks averaged 5 percent less; 13 to 24 weeks averaged 6.4 percent less than the list price; and 24 weeks averaged more than 10 percent less than list price. Research the homes for sale in your area and talk with your agent about introducing your home at a price that will encourage potential buyer traffic because the first two steps to selling your home will be sure to promote offers. For more information on home staging contact Tori Toth at tori@stylishstagers.com.

Home Staging Service: E-Staging

https://toritoth.leadpages.net/estagi...
http://toritoth.com/e-staging-a-house...

Home staging company, Stylish Stagers, Inc. can help you even in your not in the NYC Metro area. Tori Toth, Owner of Stylish Stagers, Inc. shares with you their e-staging service. Do you live out-of-state or internationally? Maybe you're on a restricted budget or don't have time to meet us in person? Well, our E-Staging Consultation is a way for you to take action yourself to get your home prepared for sale, of course with some expert advice directing you every step of the way.

E-Staging Consultation- $99 & Up Per Room 
Sign Up Here: https://toritoth.leadpages.net/estagi...

Home Staging: Removing Personal Photos

Home staging explains why it's important to remove those personal photos. www.stylishstagers.com, www.homestagingvideos.com Tori Toth, Owner of Stylish Stagers, Inc. explains what photos are worth of staying in your home while on the market. When your trying to sell your home you want to remove personal photos for two reasons:

1) It helps to de-personalize the home and let buyers envision themselves there.
2) Avoids distracting buyers.

When buyers visit homes, they can easily be distracted by photos, they maybe more interested in the sellers or in the collections of things the seller has, rather than on the positive features of the home. You want potential buyers to notice and remember the home, not the collections or people who live there. The way you live in a home and the way you sell a home and two completely different things, so remember to feature good life photos, which capture the fun moments in life and things buyers can do in your area. For example, if you live by the beach have photos from a beach day or if you live in the mountains have pictures of hiking trips, skiing the leaves changing colors. Make buyers feel that if they live here this is what their life will be like. For more information, contact Tori Toth at tori@stylishstagers.com or 888.667.6643.